Objective: To make people aware of and want to try cityhop using ambient outdoor advertising and or an online or smart phone application.
So with the rise in fuel prices and it affecting other areas that our target market tends to put there hard earned dollars into we decided to directly strike them where they have been hurting... there pockets.
We came up with a flyer that would go over the fuel cap of a car so as they go to the gas station to fill up, the image of a sink drain would give them the impression that they money was being spent on something that seemed to be going down the drain. therefore giving them the idea that they should look into alternative options such as cityhop
The same concept was used for a parking ticket dispenser, as they have struggled through auckland traffic and stressfully tried to find cheap and accessible parking. They get out of there car to get there ticket put there money into the machine as the money goes down they look down to see a image of money at the bottom of a drain. prompting a similar response as the fuel cap flyer.
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