Thursday, April 21, 2011

Creative Principles and Practice, Year 3

here is an idea for some ambiant advertising for cityhop. The concept is the average auckland city commuter pays so much for parking just to avoid receiving a parking ticket for a short period of time. So by letting people see how much money they are spending each day on parking it would hopefully make them take another option more seriously. Hence cityhop.

Here are some examples of New Zealand ambiant advertising.


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